How To Promote Your Business Without Going Broke

 How To Promote Your Business Without Going Broke?

So you are done setting up your website, and now is the time to grow your business. The Internet helps us in many ways. Yes, you heard me right, the internet. Do you know that the internet has almost if not all the connections you would ever need to grow your business? The internet is all about connections, and connections help you grow your business. If you don't know how to use the internet, you would need to employ some experts and those are established bloggers.

Blogs are the most powerful digital tool you can use to establish yourself in the digital domain. Whether you are promoting affiliate products or selling some services. The old fashion way of physically contacting clients personally is important. But one of the best ways to successfully grow your business is to solicit the help of a blogger. Over sixty percent of the world now visits the internet. People tend to stay online more than their physical workplace, which is a big plus for you.

Bloggers can get across to millions of people in lesser time than a sales manager can. Therefore, the blogger outreach movement should be your first priority. You can start by building a connection with established bloggers. Soon you will discover that having a long-term interaction with bloggers can be mutually advantageous.

How To Find Successful Blogs?

But how to get in touch with these bloggers? It is not an easy task. There are some rules to follow. There are millions of blogs out there. Even if you surf for a few hours, you will find a mess of blogs that have little or no readership at all. While there are publicly available traffic estimates, the process is lengthy. Besides, it may not deliver accurate results. A Google search will not help either. One way of gauging the popularity of a blog is to use comments as the yardstick. If the blog is receiving more comments, it means people view the blog as an authority.

One way of finding good blogs is to scour social media sites like Reddit or Facebook. If the site is shared or voted favorably, you can zero in on them. You can also Google for existing reviews on the products you are promoting. This will provide you with a list of high authority sites in your niche. This will help you build a list of sites to approach for guest posting. You can also set up Google alerts to receive daily emails of posts and articles in your niche. Personally I like Twitter. It is easy to search hashtags if the blog is popular people will be tweeting about it.

Time To Start Blogger Outreach Movement

Once you have your list ready, its time to begin blogger outreach movement. Remember, bloggers are busy people. Many make the mistake of dropping an email like "Hey, I have started a website, and I would like to write a guest post for it." This will not get much response.

People Will Do Things For You If They Like You

Remember that bloggers are human beings too. If they like you, your approach, they will help you. Before you approach a blog, do some research, get familiar with their blog. Read the blogs they have written. Make sure you are comfortable with the outlay of their blog and their writing style. Do a little bit of research on them. If the blogger is using the pen name, try to find out their real name. People love to get addressed by their real names. Follow them on social media and comment on their social media posts. The aim of doing so is to find out if they allow a guest post on their blogs. Tag them in your posts. The purpose of doing so is to make them know about you before you reach out to contact them.

Once you have built familiarity, it is time to make your first move. Like I said before, successful bloggers are busy, and they are inundated with emails and calls from other people who have the same mission as you. Thus, you have to be unique while approaching them.

In the past, the coolest way to get connected with a successful blog was to sponsor a link or, banner ad. This type of advertising is not effective these days. The blog readers recognize them as paid sponsorships and have learned to ignore them. In their enthusiasm, many people send press releases to the bloggers in the hope of getting some mileage. Sending a press release is considered as impersonal. Nobody likes to read them anyways.

How To Approach As A Guest Blogger

If you are ready to connect, here are some guidelines to assist you with your first personal contact:

Don’t start your interaction like you would with a friend or employer. The idea is not to sound so personal or too official; start on a soft landing. First, introduce yourself and then invite them to your website.

Be smart and precise and tell them why you reached out to them. Let them feel distinctive. Be open enough to let them know you selected them and why. Your approach should go a long way in presenting how serious you are. Let them have your contact personally from you. Don’t ever make the mistake of outsourcing this job to your marketing agency and or sending mass emails all at a go.

Propose ways your business could mutually benefit each other

Let the blogger know how beneficial it would be to both of you if the collaboration becomes a success. Don’t get discouraged if the blogger rejects your offer. Stay unruffled if such a situation comes into play. Just because they don’t want to work with you right now doesn’t mean they won’t in the future.

Get Resourceful

Don’t just stay idle once you have contacted for guest posting opportunity. Once you have initiated the conversation, chip in and plan out on how to make your partnership a successful one. Don’t make the blogger come up with ways to help your business, get creative and do everything you can. A major part of your outreach movement is to be creative. So go on and explore all the possibilities that come with it.

Remember, Bloggers are continuously on the lookout for new and exciting content for their blog. A good suggestion from you is always a welcome idea and a great deal of timesaver for them. Now, that you know the benefits of being resourceful, you may be wondering how to effectively communicate the innovative ideas. Here are a few tips on how you can do that:

The Example Of Restaurant Promotion  

For example, if you are promoting a restaurant for your client, Give a free meal ticket for a week to the blogger. Invite him to eat at the restaurant every day for a week. Let them pick their convenient mealtime. Serve him with the best dishes and encourage him to share photos of him having a great time at the restaurant on his blog. This way, you can promote the restaurant and its menu to the blogger’s audience. Don’t’ forget to share the photos and the blogger’s posts on your network. It increases the impact of promotion on the internet.

Propose a restaurant-recipe tour series to the blogger. Encourage him to start or end such tours with your client's restaurant. Encourage your blogger to invite other restaurants in town to submit a short video clip of their delicious dishes. Again, make sure to share these videos on your digital network as well.

Food bloggers love attending exclusive events. This is a weakness you can use to your advantage and create a lasting relationship with your blogger. Organize an exclusive event at your client's restaurant and invite the blogger to come solely for the purpose of enjoying himself. Give him an attractive bag of dessert with the name of the restaurant loudly promoted on it. A happy and memorable ending always ensures success.

When you put all these tips into practice, you will soon find the success that is long-lasting. Don’t forget to have a set-out plan before approaching any blogger. Make sure your interaction with any blogger is in line with your goal.