How To Kick start Your Digital Marketing Business

 How To Kick start Your Digital Marketing Business 

Digital Marketing Consultancy has tremendous potential. A small business owner might not have the time to dabble into digital marketing. Even if he has time, he might not have adequate knowledge to do it himself.

A successful business is the one that can offer solutions to complex problems. Digital marketing is all about:

Designing and build websites

Take care of domain and hosting and maintaining the website

(Search Engine Optimization) SEO

SEM (Adwords)

Email Marketing

Data & Analytics

CRO (Conversion Rate Optimization)

Social Media

Video Ads (15/30 second spot

How To Establish Yourself As An Authority

You can hire someone to design digital marketing courses to be offered for free to your clients. There is enough material available. The digital marketing course should cover social media, pay per click advertising and lead generation. This courses are meant to be offered for free. This will help you to establish as an authority in digital marketing, and gain the trust of your customer. Small business owners are wary of digital marketing companies that offer expensive solutions. Hence many small business owners are skeptical about the proposal to go digital.

Your job is to offer a turnkey solution to host, design and manage a website for small business owners. You will act as a one-stop solutions provider.

Remember, a small business owner might not have any exposure to digital marketing. Hence your job is to present a solution that is affordable and deliver results. Many marketing gurus sell the idea that only those businesses that can manage to be on the first page of search engines are successful. This kind of thinking discourages small business owners. They view digital marketing as a costly affair. You have to convince small business owner that having an online presence does not cost a fortune. In fact by having a presence in digital space their business would benefit immensely.

Regardless of what is said by marketing gurus, the best way to establish your business is an age-old formula of networking. These do not fail, not even in this digital age. The best place to scout for clients is your own neighborhood. The best way to get noticed is to organize a small seminar and invite as many small business owners as possible. You can also organize a webinar. If you can get even 5 or 10 people to attend your seminar, your chances of success become very bright. The seminar should educate people about digital marketing and the turnkey solution offered by your company. Try to keep the rates low. Designing and hosting a website is a high margin business. if done correctly, this business can have margins as high as 60%!

What kind of digital solution you can offer?

Designing a website in WordPress is no big deal. With a thriving community of developers, it is easy to find someone who can design themes and plugins for the website. A fully functional website can be created rapidly by experienced website developers.

You will also take care of domain name and hosting services, for this you would be charging a flat monthly fee. A monthly fee of $100-150 would not be of concern for a business owner if his business gains digital exposure. Initially, your focus must be to provide value that would delight a customer.

Initially, you might find it difficult to convince your customers. There are so many established gurus who sell junk products on the internet. These people have resources, influencers, and a flashy success story that people readily believe. And it is a bad experience with these people that makes your job harder. People are always lured by making money without doing anything.

A majority of your work will be to organize seminars or webinars to educate people. The more you put effort into educating people, the more trust you will be able to build. You must make the best efforts to ensure that people’s trust in you does not fail. You always have to offer something better than others. A digital marketing consultancy can be a very rewarding career.

You can take care of designing, hosting, and marketing the website. Once a customer understands the importance of social media, he will not mind spending a few extra bucks. You can design your product in such a way that your customers can afford it easily. The best thing to do is to have multiple offers. For example, you can offer a website only where the customer can get his website running for as little as $300. This is a real deal as compared to thousands of dollars charged by other companies. Gradually you can offer other services like writing and maintaining the content and link building.

Make it a habit of organizing seminars every week. Let people attend those seminars for free. Design the courses that educates your customer. If you are offering free courses, people will be attracted to you, and some of them might even end up hiring your services. You just have to aim for 5-6 customers a month to get decent revenue. Even with as little as 10 customers, it is possible to earn a decent amount of profit. Let’s see how this works:

Monthly maintenance of a website = $100 per month

Content creation (including submission to directories) = $150 per month

Maintaining social media accounts = $100

By just offering the three services, you can offer to host, maintain a website and social media for as little as $350. I don’t think small businesses will refuse such a lucrative offer. This is the reason you must focus on designing courses that help people. Meet new people every day and invite them to your seminars. Gradually people will see the good things being done by you and purchase your services. You can also approach the influencers on social media to increase brand awareness.

It is important to keep the customer informed. Send them weekly reports that show improvements in traffic, engagement on social media. This will make your customers will contribute more to make the product successful. They too want to see the results and won’t mind spending a little extra.

Opportunities and Challenges

There are going to be challenging times. There are going to be moments that will discourage you. If you stay focused and continue to educate people, then your business will flourish. This is a very high margin business. There must be a genuine desire in you to help people, and this must also excite you as an entrepreneur. The majority of your time will be spent on managing the client’s accounts and marketing. You will also need to hire people as the business keeps growing. Your company is now responsible for the growth of your clients. You must focus on over-delivering the services that exceed the client’s expectations.

Digital marketing is growing by leaps and bounds. There will be thousands of businesses in your area. Everybody who runs the business is your client. The key is to maintain a positive attitude through every high and low. Always remember that services cannot be replicated by your competitors. It doesn’t cost anything to help people. You can also win the trust of small business owners by helping them design their pages on social media.